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By the Hard 8 Jerky Co. Team
Rodeo has always been about grit, heart, horsepower, and the unshakeable will to compete. And nowhere is that spirit stronger than in the WPRA — the Women’s Professional Rodeo Association. From barrel racers and breakaway ropers to rodeo athletes balancing motherhood, ranch life, and competitive schedules, these women represent the purest form of Western toughness.
Today, Hard 8 Jerky Co. is proud to announce that we are the Official Jerky Sponsor of the WPRA, supporting the athletes, the organization, and the next generation of women who ride harder, train longer, and show up with unmatched fire.
This partnership is more than a sponsorship. It’s a shared identity.
A shared work ethic.
A shared understanding of what it means to push yourself until the job is done — and done right.
Hard 8 Jerky is built on the same foundation: real craftsmanship, real smoke, real grit, and no shortcuts. And the WPRA embodies every ounce of that spirit.
Why Hard 8 Jerky and the WPRA Are the Perfect Match
Some partnerships are marketing.
This one is DNA.
The WPRA stands as a trailblazer in women's sports, having been established in 1948 by a fearless group of rodeo women who refused to accept a sidelined role. When rodeo didn't welcome them, they forged their own path, transforming barrel racing into a thrilling spectacle we celebrate today. These pioneering women didn’t just participate; they elevated women’s rodeo to a professional platform, embodying the spirit of toughness, athleticism, and identity that defines Western culture. Their legacy continues to inspire and empower generations of female athletes.Hard 8 Jerky Co. was founded on similar values:
- Do the work yourself.
- Respect the craft.
- Never take shortcuts.
- Earn everything you put your name on.
- Stand behind the flavor, the smoke, the cut, the bite.
When you bite into Hard 8 Jerky, you taste the same grit that built the WPRA.
This is Texas craft. Western tradition. Real beef, real smoke, real flavor.
No filler. No faking. No backing down.
It’s the fuel for athletes who ride at 45 miles per hour, turn barrels with surgical precision, or rope calves with lightning timing.
Jerky isn’t a snack for these athletes —
it’s energy, protein, and fuel on the go.
And Hard 8 is proud to be the brand that rides with them.
Supporting the Women Who Carry the Western Tradition Forward
WPRA athletes embody much more than just competition; they lead diverse and multifaceted lives. Many are ranchers, horse trainers, mothers, business owners, and coaches, serving as ambassadors of Western culture. Their contributions form the backbone of rodeo communities throughout America.
These athletes travel extensively, covering tens of thousands of miles each year as they balance the logistics of transporting horses, gear, and themselves to various arenas for competition. Given their demanding schedules, they often find it challenging to access full meals on the road. Furthermore, they seek to avoid sugary snacks that can lead to energy crashes, as well as processed foods that lack nutritional value.
Instead, WPRA athletes prioritize clean, high-protein fuel that is easy to carry and consume, helping them maintain focus and energy. Hard 8 Jerky Co. recognizes these needs and stands out not merely as a corporate sponsor but as a genuine supporter of the Western community.
Jerky, as a convenient snack option, aligns perfectly with the real-life demands faced by these athletes, from long-haul rodeo travel to convenient snack stashes in horse trailers. Hard 8 Jerky Co. is committed to providing high-quality fuel for anyone who requires more from their sustenance.
Fueling Performance: Why Jerky Matters to Rodeo Athletes
Jerky isn’t a trendy protein snack — it’s one of the oldest forms of fuel used by people working livestock, traveling long distances, and needing sustenance that doesn’t spoil.
For WPRA athletes, that tradition is still alive.
Here’s why craft jerky is the perfect food for rodeo competitors:
High Protein for Real Energy
Hard 8 Jerky is whole-muscle beef — not formed meat or fillers. Rodeo athletes need stable energy, not sugar spikes.
Portable on the Road
Competitors travel state to state, often with long hauls and unpredictable food stops. Jerky doesn’t melt, wilt, spill, or require a cooler.
No Sugar Crash
Many store-bought jerkies are coated in sugar. Hard 8 is built around real meat and bold flavor — not candy.
Easy to Eat on the Move
No utensils. No prep. No sitting down. Perfect for a competitor pacing behind the alleyway or waiting for their event call.
Flavor That Actually Boosts Mood
When you’re exhausted from hauling, packing, and performing…
bold flavor hits different. Hard 8 jerky isn’t just fuel — it’s comfort food the Western way.
A Partnership for Athletes, Fans & the Future of Women’s Rodeo
This sponsorship isn’t just about putting a logo on a banner.
Hard 8 Jerky Co. is committed to supporting:
- WPRA athletes on the road
- WPRA events across the country
- The visibility of women’s rodeo
- Prize packages
- On-site activations
- Local rodeo promotions
- Youth and grassroots programs
- Fan engagement
- Western culture education
We want every athlete, from rookies to world champions, to know they’ve got a jerky company in their corner — one that respects the work behind every clean run, every jackpot win, every all-night drive.
And we want fans to be part of this movement.
Hard 8 Jerky isn’t just for athletes — it’s for anyone who lives for rodeo, Western tradition, and the spirit of doing things the right way.
The Hard 8 Flavor Lineup That Rides With the WPRA
Each Hard 8 flavor is engineered like a performance tool — bold, clean, and made for people who live at full throttle.
🔥 Bullseye Blaze
Fast, intense heat for the competitors who ride with fire.
🌶 Sweet Heat Stampede
Sweet up front, cowboy heat in the finish — perfect for the ones who love balance.
🍖 Texas BBQ
Smoke, depth, tang — rodeo tradition in a bite.
Smoke, depth, tang — rodeo tradition in a bite.
⚫ The Bold Kick
Cracked pepper strength for athletes who prefer clean, sharp flavor.
Cracked pepper strength for athletes who prefer clean, sharp flavor.
🤠 The Straight Shooter
The classic cowboy chew — honest, rugged, real.
These flavors aren’t gimmicks — they’re crafted for real-life Western athletes and fans who know what real jerky should taste like.
Hard 8 Jerky Subscription: Fuel Delivered to Rodeo Athletes & Fans
This partnership also highlights our Hard 8 Subscription Program, perfect for:
- traveling rodeo competitors
- families on the road
- fans who want consistent flavor
- gift-givers
- ranchers & cowboys
- athletes needing clean protein
Subscribers get:
- fresh jerky delivered monthly
- choose-your-flavor plans
- exclusive drops
- consistent high-quality fuel
For WPRA athletes especially — this is the easiest way to make sure they never run empty on protein.
A New Era of Support for Women’s Rodeo
Women’s rodeo deserves the spotlight.
The WPRA deserves corporate partners who honor the tradition, the work, and the impact of these athletes.
Hard 8 Jerky Co. is stepping up proudly.
This is more than a sponsorship — it’s a salute.
To the athletes who turn barrels faster than physics says they should.
To the breakaway ropers whose timing rivals professional athletes in any sport.
To the women hauling rigs across frozen interstates to chase their dream.
To the rookies who are just starting.
To the veterans who paved the road.
To the fans who scream loudest when a run is clean.
Hard 8 Jerky Co. is honored to fuel this community.
Because rodeo isn’t just a sport.
It’s a way of life.
And now, Hard 8 Jerky is riding with the WPRA — every run, every rodeo, every mile.
